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325. The Media Does Not Need Perfect It Needs You

Sep 02, 2026

What media are you currently using to your advantage?

In this episode of Choice, Change and Action, Simone Milasas talks with Justine McKell from McKell Media about how to connect with the media.

Pitching to the media really needs your voice. Everyone has a story. No one loves perfection, they love to connect with the mess and the story. But don't buy the story, use it to your advantage. 

The key is making sure you stand out and being so unapologetically you.

People are looking for something different; be the difference!

Questions And Tools:

  • "I'm aware of it. Now what else can I create and generate?"
  • "What would it take to be with people who are kind and nurturing and don't judge me or my body?"

Tools:

  • People love to connect with the mess and the story. How many stories do you have that would make you accessible to the rest of the world to increase whatever it is you are currently working on that you would like to get out into the world?
  • Spend an hour diving deep into your background, your story. Why are you doing what you are doing? What are the moments you overcame something? What happened in your life to make you choose what you do now? What is it you would actually like?
  • But don't buy the story, use it to your advantage.
  • Books don't necessarily earn money but they give you credibility.
  • What if you pitch something different? Spark that curiosity.
  • Use the access consciousness tools.
  • Do your research so that you're pitching relevant media.
  • There's nothing that beats the engagement between two human beings.
  • Be willing to listen to others and receive, even though you might not agree with everyone.
  • Stop duplicating what everybody else is doing; that’s just boring.
  • AI is not good for social media posts or pitching - it really needs your voice.
  • The key is making sure you stand out and being so unapologetically you.
  • Saying the name of the person interviewing you makes them become very present with you.
  • People don't want to see perfection, they want to see you. If you fall and stumble sometimes, that's okay.
  • Practise the art of asking questions that follow the energy.
  • Podcasts give the listeners a chance to get to know you, which is much more valuable than when someone scrolls through a 10 second post on Instagram.
  • A podcast is candid conversation, so you get more of that engagement and more honesty.
  • A podcast doesn't end; you can pull content from it for months.
  • Many things can happen off the backend of a podcast.
  • Being interviewed on someone else’s podcast springboards you by connecting with their audience. It’s a way to grow your list faster. It also lets you practise speaking.
  • Follow the energy and speak to what’s there.
  • You need to be cited in AI searches. The more media you get and the more podcasts you are on elevates you in AI searches.
  • Don't use AI for how to run your life. You choose.
  • The latest trend is people looking for longer content with more depth to it.
  • What if you started to engage in a different way? find out something about people that you don't already know
  • Everything you think is a problem is only a situation that you can look at, ask questions and choose something different. What if it's all good copy and you can use it all to your advantage?
  • What if you allowed yourself to pivot and change the trajectory of your life when you know there is something different available?
  • What contribution can we be to each other with the choice to actually live?
  • Choose what works for you.
  • There are different ways you can be in the world that creates a different invitation than what this reality is telling you you should do.
  • Pick up the telephone and have a conversation.
  • Attend in person events - the value of a relationship can't be forgotten.

 

As Mentioned In This Episode:

Useful Links:

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Follow Justine McKell

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